Your website has one job: turning the people who land on it into enquiries, bookings and clients. If yours isn't doing that yet, this session will show you why, and what to do about it.

If you started your business because you love what you do, not because you love marketing, this session is for you. Join Laura from The Lume Collective for a practical, no-jargon look at what actually makes a website convert, and why the words on it matter more than most people think, especially if you've built your own site yourself.

Together you'll cover:

• Why your website's words matter as much as the design, including a simple explanation of why people can't find you online in the first place.

• The three things every website needs to do to turn visitors into clients, and a quick way to check if your DIY website is doing them.